Back in late July, we received word that the ATS , Caddy’s 3-series fighter, was heading into production after lengthy speculation. At that time, apparently Cadillac had shipped the first-built ATS to a dealership, but its plans with this first model were never revealed. All we received was the canned “for later use” response about this first-production car.
We knew that the first-produced ATS would not be sold in the typical dealership and we were thinking that maybe GM would archive it somewhere, but we actually just found out that it is going to a better cause. GM is auctioning this first-run ATS off at Barrett-Jackson’s Las Vegas event on September 20th through the 22nd.
It being auctioned isn’t the big deal, as GM has decided to donate the car to the auction and Barrett-Jackson will waive all of its commission fees, which means 100 percent of the sale will go to benefit Team Joseph, a charity that benefits Duchenne muscular dystrophy. Needless to say, this is a honorable act of kindness by two giants in their respective industry and the second time GM has stepped up to auction off a car for charity. This one, however, seems like much less of a smokescreen than the last auction .
This time, we think a tip of the hat is in order for GM and Barrett-Jackson. It’s nice to see an American automaker in recent years stepping up and showing it is willing to give back to its customers, especially one that is still in recovery mode after almost going completely belly up just a few years ago.
While the estimated auction value of the Premium-trimmed ATS is unknown, we do anticipate it pulling in much more than the $47,795 MSRP for a 320-horsepower ATS. It may even crest the $100K mark.
Click past the jump to read Cadillac’s full press release.
gallery: Cadillac ATS
Cadillac Donates First ATS to Duchenne Research
Vehicle to be auctioned by Barrett-Jackson with Proceeds going to Team Joseph
DETROIT – The first 2013 Cadillac ATS produced for a customer will be auctioned with 100 percent of the proceeds going to Team Joseph, a non-profit organization that funds Duchenne muscular dystrophy research.
The car was retained by Cadillac since it was built recently in Lansing, Mich. The ATS is on its way to Barrett-Jackson’s Las Vegas auction on Sept 20-22.
Barrett-Jackson’s collector-car show will take place at the Mandalay Bay Resort & Casino, broadcast nationally on SPEED. Barrett-Jackson will waive its commission fee from the auction so every dollar of the winning bid goes to Team Joseph.
In 2008, 5-year old Joseph Penrod was diagnosed with Duchenne, a disease that robs children of muscle function and ultimately attacks the heart and lungs. Joseph, now eight and living in Michigan, inspired the founding of Team Joseph and its mission to fund research for Duchenne treatments.
“There are therapies in development right now that could help this generation of children, but we have to keep the momentum going. Someday soon, when a child is diagnosed with Duchenne, it will not be a devastating disease but simply a manageable condition.” said Marissa Penrod, Joseph’s mother and founder and CEO of the non-profit. “Team Joseph is thrilled to be the recipient of Cadillac’s generosity through the donation of the first ATS,”
Duchenne is a lethal form of muscular dystrophy affecting one in every 3,500 male births around the world. Only through recent advances in care have some patients been able to live with Duchenne beyond their teenage years.
“Donating the first Cadillac ATS will allow us to raise money and awareness for a very important cause,” said Don Butler, vice president of Cadillac marketing. “It’s our way of supporting treatment for Duchenne, with some of that research occurring in our home state of Michigan.”
The crystal red, Premium-trim ATS up for auction will be fully equipped with a 3.6L V-6 estimated at 320 horsepower. The car will also feature CUE, Cadillac’s comprehensive in-vehicle user experience that merges intuitive design with industry-first controls and commands for information and media.
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.
About Team Joseph
Team Joseph is a 501c3 non-profit organization with a mission to aggressively fund cutting-edge research to find a treatment or a cure for Duchenne muscular dystrophy. Team Joseph’s focus is to rapidly move basic research into applications that can make a difference for the current generation of children afflicted with Duchenne.
Team Joseph is a founding member of the Duchenne Alliance, an international consortium of Duchenne organizations whose mission is to collaborate, share information, and co-fund research projects all in an effort to quickly bring a treatment or cure to Duchenne patients worldwide. More information on Team Joseph can be found at www.teamjoseph.info.