This may surprise many of you, but the simple fact is that many automotive manufacturers who take their chance in the luxury car market, or supercar market, actually lose money from the venture.
This is exactly the case with the Lexus LFA , and despite its $375,000 price tag, the company has made no money with its V10-powered supercar and it’s the same story for many other manufacturers. This also helps explain why the next LFA may cost twice as much as the original, as the Japanese firm cannot afford to lose any more money on the vehicle.
However, by some miracle, Fisker has managed to develop and produce its advanced Karma sedan without losing a penny and this is backed up by the fact that the small Californian firm has already delivered 1,000 vehicles in the first quarter of 2012 and raked in $100 million in revenue.
Now these results would be all good and well if Fisker was satisfied having only one model for the coming years, but they’re not. In fact, the brand hopes to put the Atlantic concept into production as soon as possible and needs to acquire as much funding from the U.S. government as possible, as well as maintain the already impressive sales figures of the Karma.
Perhaps Justin Bieber’s chrome-wrapped Fisker Karma actually helped out the company, rather than being a complete abomination of what luxury cars are all about.
gallery: Fisker Karma
gallery: Fisker Atlantic