Now that Maybach is out of the picture, Daimler’s presence in one of the world’s most prestigious film festivals - the 2012 Cannes Film Festival - now hinges on Mercedes-Benz.
The German automaker is responding in golden fashion by bringing in a fleet of its vehicles covered in...gold. If the glitz of all these golden Mercs serving us certifiable shuttle vehicles, Mercedes is also dressing up one car, a 2013 Mercedes SL65 AMG, in gold where it was displayed in all its shining and shimmering glory at the Cinema Against AIDS Gala being organized by the amfAR foundation at the Hotel du Cap-Eden-Roc on May 24.
In addition to having their gold-covered fleet vehicles, Mercedes will also be hosting a plethora of events during the event, one of which is a test drive session of all its latest models. This session will be open to the public and will take place along the French Riviera. And lastly, Merc’s performance division, AMG, will be sponsoring a handful of events, particularly the "Le Club by Albane" at the J.W. Marriott hotel and the “IWC Filmmakers Dinner” at the Hotel du Cap-Eden-Roc on May 21st.
So if any celebrity is looking for a ride to Cannes, it probably won’t be too difficult to spot any one of these golden Mercedes vehicles. Then again, you can skip all that and pull off a Kanye West and just drive to the event in a Mercedes SLR Stirling Moss.