It’s been a while since we last saw a new Mercury roll out of production, but if Ford’s President of the Americas Mark Fields is to be believed, we might just see a new one out sometime soon.
Based on Ford’s new global compact car platform, Fields recently announced that the company is scheduled to release up to 10 vehicles for its compact car architecture with one of them being a new – yet still to-be-named – Mercury compact car.
Speaking to a group of Ford’s US dealers at the National Automobile Dealers Association in Orlando, Florida recently, Fields made it known that Ford is exahusting any and all efforts in jump-starting some life into a Mercury brand that has been relatively idle for quite some time now.
It’s worth noting that while Mercury didn’t suffer the same fate as some of Ford’s other brands – Tracer, Sable, and Cougar – the fact that it hadn’t released a new model a while has led to some spculation that Mercury’s head would also end up on the chopping block.
But now that we’ve heard the brand is getting a new car straight from the horse’s mouth, it should douse any lingering doubts as to whether or not the future of Mercury remains in question.
A big part of Ford’s decision to produce a compact Mercury is caused by the increasing interest for fuel-efficient mid-premium cars has also given Ford the green light to jumpstart Mercury by releasing its own model that fits that particular market segment.
"The trend towards more fuel-efficient vehicles is very important, the trend toward (small) cars in general is coming back. We are responding to that," Fields said.