The new 2008 F-Series Super Duty gets built before your eyes in an innovative advertisement that will launch during the Super Bowl “Built Ford Tough Pre Kick” show February 4 on CBS. The new Super Duty features an available all-new, more powerful 6.4L Power Stroke dual-turbo diesel engine; an industry first F-450 pickup with unmatched capability; and numerous class exclusive innovative features like the Tailgate Step and PowerScope Mirrors.
“We are launching the most capable Ford F-Series Super Duty ever,” said Cisco Codina, Ford group vice president, Marketing, Sales and Service. “While the outcome of the big game is in doubt – we will leave no doubts about who is America’s Truck leader and why.”
The new ads showcase Super Duty’s capability and features. All three ads were developed using CAD-based engineering data that when brought to life show what it takes to build the new F-Series Super Duty.
The 15-second teaser spots highlight two of the innovative new features available on Super Duty: the class-exclusive integrated TailGate Step and the all-new 6.4-liter Power Stroke diesel featuring dual turbochargers and Ford Clean Diesel Technology.
The 60-second spot literally brings together all of the new Super Duty’s parts and sub-systems. It provides a visual tour of the design and engineering prowess built into every Super Duty through the features and benefits that matter most to truck consumers. The viewer is guided on the tour by a Super Duty “owner” who, in the closing scene, puts on his hard hat and goes to work knowing that the new Super Duty is built to work harder day in and day out.
The ads, developed by Ford’s advertising agency, JWT Detroit, are part of the Bold Moves advertising platform. The 15-second teasers and 60-second ad will run in the Super Bowl pre kick show.
Ford has been associated with NFL Football for over 35 years and has sponsored the kickoff show for three straight years.