Ford goes Greener

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Happy Earth Day!

On top of all the cars that automakers are turning out that replace the use of gas by some percentage, automakers are also trying to “green up” the way they make their cars. It’s not always just about the engine when building a car and we couldn’t think of a more appropriate day to highlight Ford ’s efforts to use more bio-based materials in their attempt to “go greener”.

Currently, Ford’s vehicles are 85% recyclable by weight and Ford is trying to focus more on using recyclable and reusable materials with the hope that one day Ford’s vehicles can be 100% recyclable. They have been able to get one step closer to this goal by using soy and bio-based materials to produce cushions and seatbacks in 10 of their current models. The Ford Mustang , F-150 , Focus , Flex , Escape , Expedition and Econoline as well as Mercury Mariner , Lincoln MKS , and Navigator all feature this earth-friendly material. The brand’s introduction of the 2011 Ford Taurus will now make 11 of these greenies.

"By increasing the use of recycled or renewable content and reducing the use of undesirable materials whenever possible, we’re helping to reduce waste to landfills by millions of pounds – and we’re doing it around the world," said John Viera, Ford’s director of Sustainability and Environmental Policy. "More than ever before, the spirit of ONE Ford that drives our global product strategy also drives our commitment to sustainability."

Hit the jump for the full story and press release.

In 2009, Ford saved $4.5M by using recyclable materials and saved 25-30lbs of plastic from the landfills in North America. Their efforts will provide an even bigger savings this year if their ideas for further use of recyclable products pan out.

Ford is currently attempting to research more sustainable material applications to put into their vehicles such as natural fiber composites as opposed to glass fibers used in the plastic car parts and using plastics made entirely from sustainable resources such as corn, sugar beets, sweet potatoes and other vegetables. These ideas will reduce the weight on the vehicle and will also lower CO2 emissions.

"Natural fiber-reinforced plastics and plant-based polymer resins help reduce CO2 emissions by being entirely compostable, and in some cases reduce weight, which helps improve fuel economy," said Debbie Mielewski, technical leader, Ford Plastics Research. "We have to entertain the thought of bio-replacement in baby steps, looking at every aspect of a car that could be green. One day I hope to see the world of automotive plastics go totally compostable, removing petroleum by 100 percent."

Ford’s attempts to use these recyclable products are highly admirable and, although we are sure they are not the only ones attempting this, we applaud their efforts in doing so. Go Ford!!

Press Release

Ford is making its vehicles more eco-friendly through increased use of renewable and recyclable materials such as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus.

Ford vehicles are now 85 percent recyclable by weight. In 2009, Ford saved approximately $4.5 million by using recycled materials, and diverted between 25 and 30 million pounds of plastic from landfills in North America alone.

"By increasing the use of recycled or renewable content and reducing the use of undesirable materials whenever possible, we’re helping to reduce waste to landfills by millions of pounds – and we’re doing it around the world," said John Viera, Ford’s director of Sustainability and Environmental Policy. "More than ever before, the spirit of ONE Ford that drives our global product strategy also drives our commitment to sustainability."

The 2010 Ford Taurus is the eleventh Ford vehicle to feature earth-friendly bio-based seat cushions and seatbacks. Ford has more vehicle models with seats that use soy and other bio-based foams than any other automaker. Ford Mustang Ford Mustang , F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material.

"We already have bio-based foam on more than 2 million vehicles and we’re looking to convert 100 percent of our fleet to it in the future," said Jerry Brown, Ford chief engineer of seat and restraint engineering. "This is just one way that Ford is advancing the use of eco-friendly materials in the industry."

Ford’s "reduce, reuse and recycle" commitments are part of the company’s broader global sustainability strategy to reduce its environmental footprint while accelerating the development of advanced fuel-efficient vehicle technologies around the world.

Building in green materials

For the past several years, Ford has concentrated on increasing the use of non-metal recycled and bio-based materials, including:

- Bio-based (such as soy) polyurethane foams on the seat cushions, seatbacks and headliners on 11 vehicle models. The 2 million Ford, Lincoln Lincoln and Mercury Mercury vehicles on the road today with bio-foam seats equates to a reduction in petroleum oil usage of approximately 1.5 million pounds
- Post-consumer recycled resins such as detergent bottles, tires and battery casings used to make underbody systems, such as aerodynamic shields, splash shields and radiator air deflector shields. The latest example is the engine cam cover on the 3.0-liter V-6 2010 Ford Escape. As a result, Ford has diverted between 25 and 30 million pounds of plastic from landfills
- Post-industrial recycled yarns for seat fabrics on vehicles such as the Ford Escape and Escape Hybrid. A 100 percent usage of recycled yarns can mean a 64 percent reduction in energy consumption and a 60 percent reduction in CO2 emissions compared to the use of new yarns
- Repurposed nylon carpeting made into nylon resin and molded into cylinder head covers for Ford’s 3.0-liter Duratec® engine. The industry’s first eco-friendly cylinder head cover is used in the 2010 Ford Fusion and Escape
- The automotive industry’s first application of wheat straw-reinforced plastic for the third-row storage bins of the 2010 Ford Flex. The natural fiber replaces energy-inefficient glass fibers commonly used to reinforce plastic parts

In support of Ford’s global product development strategy, material engineers are developing standardized specifications for sustainable materials while working with parts purchasers and suppliers to use eco-friendly components in different markets.

For example, the European Ford Focus uses recycled polymer in such components as the battery tray, wheel arch liners, seat fabric and carpets. Materials engineers are in the process of determining if recycled polymer can be used for similar components in the global Focus coming to North America and Europe in 2011.

"Sustainable materials need to meet the same high standards for quality, durability and performance as virgin material; there can be no compromise on product quality," said Valentina Cerato, Ford materials engineer in Europe.

What the future holds

Materials researchers continue to explore sustainable material applications, such as an eco-friendly replacement for the fiberglass used between the headliner and roof sheet metal that will be bio-based, lighter weight, and will deliver improved acoustics and neutralize odor.

In addition, Ford researchers are developing natural-fiber composites as a potential substitute for the glass fibers traditionally used in plastic car parts to make them stronger while reducing vehicle weight, which helps improve fuel economy and reduces emissions. Natural fiber composites also are more eco-friendly, because their production and end-of-life incineration are less energy intensive than glass fibers, which also results in lower emissions.

Ford researchers also are investigating ways to use plastics made entirely from sustainable resources such as corn, sugar beets, sweet potatoes and other vegetables. These renewable materials will help reduce dependency on petroleum, reduce CO2 emissions and allow the composting of the material at the end of a vehicle’s life.

"Natural fiber-reinforced plastics and plant-based polymer resins help reduce CO2 emissions by being entirely compostable, and in some cases reduce weight, which helps improve fuel economy," said Debbie Mielewski, technical leader, Ford Plastics Research. "We have to entertain the thought of bio-replacement in baby steps, looking at every aspect of a car that could be green. One day I hope to see the world of automotive plastics go totally compostable, removing petroleum by 100 percent."

What comes out

Automobiles are among the most recycled consumer products in the world. According to the Environmental Protection Agency, more than 95 percent of all end-of-life vehicles in the U.S. are processed for recycling – compared to 52 percent of all paper and 31 percent of all plastic soft drink bottles.

In Europe, automakers are required to take back the vehicles they’ve produced at the end of the vehicles’ useful lives. Ford has end-of-life recycling networks for its vehicles in 16 European markets and participates in industry collective systems in another 10. In 2007, Ford became one of the first automakers in Europe to be certified in compliance with end-of-life requirements, including:

- Design and produce vehicles that facilitate the dismantling, reuse, recovery and recycling of them at end-of-life
- Reduce the use of hazardous substances when designing vehicles
- Increase the use of recycled materials in vehicle manufacture
- Ensure that parts do not contain mercury, hexavalent chromium, cadmium or lead

Reuse is a big part of the recycling story. Auto recyclers supply more than one third of all ferrous scrap to the U.S. scrap processing industry. When manufacturers use scrap iron and steel instead of newly produced ore, they reduce air and water pollution by more than half during the manufacturing process.

"In theory, end-of-life vehicles are nearly 100 percent recoverable. In practice, however, the cost in energy and labor to recover all vehicle material often exceeds the value of the materials and offers insignificant value to the environment," Viera said. "We remain focused on achieving the highest economically viable and environmentally sound recovery percentage possible."


6 comments:

Ford also spelled out exactly what it means to engage in "eco driving." It says such a motorist removes "unnecessary cargo from the car to reduce weight.

The Ford Focus ECOnetic boasts class-leading CO2 emissions of 114g/km, equating to 65.6 mpg [54.6 mpg in U.S. figures], Ford said in a statement. The Focus ECOnetic is priced from the equivalent of $31,784.

Earth Hour isn’t the only place Ford is recognized in participating in sustainable practices.

hat was a good news from ford.

not yet impressive, the engine is always the main concern here.

Well, at least ford is aiming for Eco-friendly and greener car.

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