Ka, Ford Ka. Inserting a car into a movie is nothing new. One of the best examples is if it wasn’t for Dustin Hoffman running around California in his Spider for the movie “The Graduate”, Alfa Romeo may have not existed very long in the U.S. at all. A lesser example is the new Mondeo’s warm reception it got in the last James Bond film “Casino Royale”. But the film gave Ford some great buzz about the new family sedan, so now it’s trying it again, this time with the budget-minded Ka. But Bond’s ego can’t fit in the little car so it will be given to his female friend.
So far there have been no announced plans to bring the Ka to the U.S. Possibly if the Ka gets real interest from American moviegoers, then it might become part of the other European models Ford will offer in the USA. For the new movie “The Quantum of Solace”, Ford has assembled a new Ka that is unique with metallic gold paint and an exclusive exterior graphics and interior trim combination. So much for machine gun headlights and grill mounted missiles.