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Ford Raptor: Born in Baja

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Ford’s future SVT Raptor is one of the few trucks that gives us that warm and tingly feeling inside. Built with a slew of high performance aftermarket parts straight off the showroom, Ford claims that it will be the “first truck you could buy right off the lot and drive in Baja.” That is exactly what filmmaker Bud Brutsman was out to show.

The documentary "Raptor-Born in Baja" will debut at the Egyptian Theater in Hollywood, California on June 23rd. The film follows Ford’s design team, race engineers and team directors as they put the Raptor together and then put the off-road F-150 through its paces by entering the grueling Baja 1000, one of the toughest all terrain races in the world. A test that the Raptor passed with flying colors, coming in third in class in what was supposed to be a development run.

Following the film’s premiere, a one-hour television version of the feature will air on the SPEED Channel on Sunday, July 12. Check you local listings for time and channel.

Press release after the jump.

PRESS RELEASE

Ford’s all-new 2010 Ford F-150 SVT Raptor will be making its Hollywood debut on June 23 when a new feature film about the ultimate production off-road performance truck hits the silver screen.

"Raptor – Born in Baja" – produced by Brentwood Communications (BCII) in conjunction with Ford Motor Company – will premiere at the Egyptian Theater in Hollywood, Calif., before an audience of more than 500 automotive and off-road motorsports executives, entertainment industry heavyweights, celebrity guests and members of the press.

The documentary follows Ford designers, engineers and race program directors, along with Foutz Motorsports and other aftermarket organizations, as they construct, test and unveil the new F-150 SVT Raptor to the automotive world by entering it in the grueling 631-mile Baja 1000 race, one of the toughest point-to-point off-road races in the world.

"I had read in the automotive trades that Ford had told its dealers that the Raptor would be the ’first truck you could buy right off the lot and drive in Baja,’ " said Bud Brutsman, BCII CEO and the film’s executive producer. "I told Ford, ’Let’s prove it.’ "

Not only did Raptor finish the race, but it sped through the finish line in 25.5 hours, placing third in its class in what was originally supposed to be only a development drive.

"For 32 years now, Ford trucks have led the marketplace because of our long history of capability and durability," said Doug Scott, Ford Truck Marketing Manager. "With the F-150 SVT Raptor, we are delivering a true off-road performance truck with the proven ’Built Ford Tough’ capability and durability that is at the core of every F-150."

The all-new Raptor was built to take on the most challenging desert adventures as well as the everyday commute. The vehicle produces true off-road performance thanks to its stock high-performance parts, standard FOX Racing Shox and standard Ford SVT-tuned BFGoodrich® all-terrain tires. It will be available in showrooms in July with a MSRP of $38,995.

Following the June 23 premiere of "Raptor – Born in Baja," a one-hour television version of the film will air on SPEED on Sunday, July 12, at 4 p.m. EST with several additional airings to be determined at a later date.



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