Ford releases iPad brochure app for the 2011 Fiesta

By way of an Apple iPad – who knew – you can now have the unique opportunity to learn more about the 2011 Ford Fiesta after the Blue Oval recently launched a new interactive sales brochure app for their all-new hatchback. Clearly, we didn’t see this one coming.

Sarcasm aside, the new app allows iPad users to learn more about the Fiesta in a more detailed light compared to what you usually find when visiting a local Ford dealership. Among other things, the app allows you to read up on every pertinent feature of the 2011 Fiesta, including technical specifications, color options, add-ons, connectivity, and even the car’s safety.

Regrettably, the 2011 Ford Fiesta app is only available for the iPad , which means that if you don’t have one, then you’re just out of luck. Then again, you can always just use a computer and look up product information and reviews of the 2011 Fiesta, although where’s the fun in that, right?

Press Release after the jump

Source: Ford

Press Release

Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford’s widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.

With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.

"Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect," said Thomais Zaremba, Ford car marketing communications manager. "It’s another way for us to reach out to customers in the digital and social media space."

Interactive information at your fingertips

The Fiesta App gives customers interested in a Fiesta a rich experience with Ford’s newest small car, providing a depth of information that couldn’t be achieved in a typical sales brochure.

"It’s done in a simple way that iPad users are accustomed to. It’s very interactive, yet very educational at the same time," said Zaremba. "It connects with Fiesta target customers in a way they appreciate."

App users will be able to check out all of Fiesta’s 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.

One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.

Additional Fiesta App information includes

:

Quality: Informs app users about how Fiesta achieved quality through strength and quietness

Safety: Details how Fiesta features seven standard airbags, including a new driver’s knee airbag specifically developed to help reduce injuries in frontal collisions

Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected

Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear

Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta

Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame

The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore/.


14 comments:

Do you really need to be in the showroom of a car company to check its functions and specs? With this iPad app our time was saved, and yet we can still check its features closely than we have ever imagined.

Admittedly, the performance of the car is great! And Ford have offers a high technology features for convenience of the driver and the passenger. And its a good thing as well that it has an impressive performance!

With the added add-ons in the car, I’m afraid that it will make the battery of the car to be less reliable. However,with the added specs here no doubt that it will perform greatly.

I guess this application is downloaded for free. I bet this is very useful especially for the starter driver and Ford enthusiasts. With all the benefits listed above, now there’s no reason to ignore this one.

The newer model of the Fiesta offers a high technology features I guess this iPad brochure app is just similar to those cars news that it already out previously.

I tried it on my iPad and it loads so fast. I’m currently choosing the best design and check online if this unit is still available.

This car is definitely perfect! I bet this car is the best choice if you are looking for a hatchback car! With all the information listed above, I don’t think there’s any reason for you to say No on this car.

I have to say that this car has an impressive look and its quite popular in the US market. All the review that I have read about this car really makes everyone crave for it.BTW, the feature offered for this car really uses a high technology for convenience and easy usage!

I find this new released ipad app is kind of cool! But im not a fan of small cars anyway. I find them kind of dangerous.

It’s going to be more appealing if also Ford creates a interactive community to all of their consumers.

apps are really good form of advertising. you can easily reach your target market.

What I love on some apps is that you can configure and select the best designs of your choice.

So, an X3 washed on warm and tossed in the dryer that came out looking ready to fit an LR2

Hey, that might be unfair for those whop doesn’t have an i Pad. Lucky I have one.

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