By way of an Apple iPad – who knew – you can now have the unique opportunity to learn more about the 2011 Ford Fiesta after the Blue Oval recently launched a new interactive sales brochure app for their all-new hatchback. Clearly, we didn’t see this one coming.
Sarcasm aside, the new app allows iPad users to learn more about the Fiesta in a more detailed light compared to what you usually find when visiting a local Ford dealership. Among other things, the app allows you to read up on every pertinent feature of the 2011 Fiesta, including technical specifications, color options, add-ons, connectivity, and even the car’s safety.
Regrettably, the 2011 Ford Fiesta app is only available for the iPad, which means that if you don’t have one, then you’re just out of luck. Then again, you can always just use a computer and look up product information and reviews of the 2011 Fiesta, although where’s the fun in that, right?
Press Release after the jump
Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford’s widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.
With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.
"Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect," said Thomais Zaremba, Ford car marketing communications manager. "It’s another way for us to reach out to customers in the digital and social media space."
Interactive information at your fingertips
The Fiesta App gives customers interested in a Fiesta a rich experience with Ford’s newest small car, providing a depth of information that couldn’t be achieved in a typical sales brochure.
"It’s done in a simple way that iPad users are accustomed to. It’s very interactive, yet very educational at the same time," said Zaremba. "It connects with Fiesta target customers in a way they appreciate."
App users will be able to check out all of Fiesta’s 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.
One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.
Additional Fiesta App information includes
Quality: Informs app users about how Fiesta achieved quality through strength and quietness
Safety: Details how Fiesta features seven standard airbags, including a new driver’s knee airbag specifically developed to help reduce injuries in frontal collisions
Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected
Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear
Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta
Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame
The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore/.