While Ford’s surprising performance in the charts – its sales percentage total grew 24.6% compared to its numbers in June of 2008 – showed that it was gaining in demand in Canada, other auto makers weren’t as fortunate.
GM Canada, despite ruling the sales charts for such a long time, witnessed a decline of 31% in sales from where they were a year ago. Meanwhile, Japanese auto giants Toyota and Honda both fell by 17%. But the biggest loser in sales goes to Chrysler Canada, which saw its figures plummet by 59%, thanks in large part to the company temporary shutting down its North American plants while the whole organization underwent a major overhaul and restructuring.
While the surge to the top came as great news for Ford, the company expressed even more satisfaction in Ford Canada’s improved performance for the past year, where it has gained market share for eight consecutive months.
"This is a historic day for Ford in Canada," David Mondragon, president and chief executive, Ford of Canada, said in a release. "Consumers are drawn to the quality, design and value of our vehicles and we’re going to keep the momentum growing with great offers this summer."
While it remains to be seen just how long Ford Canada’s sales figures stay the top of the heap, it’s recent sales performance gives us an indication that it might stay in that position for a long time.<