Visitors to Ford Motor Company’s commanding stand at Auto Show Shanghai 2007 will find an electrifying collection of 52 vehicles on display from Ford’s world-renowned family of brands, occupying 5,000 square meters at the New Shanghai International Expo Center. Representing Ford’s cutting-edge ’kinetic design’ philosophy and engineering excellence will be the award-winning S-MAX Sport Activity Vehicle (SAV); the sleek, sculpted Ford iosis X concept crossover; and an all-new, China-produced vehicle that will be unveiled at the Show.
The Ford stand will also feature a number of exciting and innovative vehicles especially for the Shanghai Show, including the 2007 Ford Focus China Circuit Championship race car, the Giugiaro Mustang concept car – a bold combination of American and Italian muscle-car design, and the fuel efficient and environmentally-friendly Ford Escape Hybrid SUV.
Ford’s ’kinetic design’ concept is a flexible brand DNA that is literally shaping the company’s future design philosophy. From its Ford of Europe origins, this ’energy in motion’ styling has begun to appear on several of Ford’s newly introduced vehicles. It debuted in China at the 2006 Beijing Auto Show, and will continue dazzling Chinese consumers during the Shanghai exhibition.
The sleek 5-door iosis X sports-crossover concept offers an exciting glimpse of the direction of Ford’s forward-looking design and engineering, and shows how its boundaries can be extended into a niche market vehicle.
The introduction of the S-MAX SAV, which is now produced in China, represents a whole new auto segment being created by Ford. The sporty Ford S-MAX was recently named ’Car of the Year 2007’, further validating Ford’s innovative new design philosophy.
The 12th annual Shanghai event, which opens to the public on April 22, marks the fourth consecutive year that Ford Motor Company has been a major presence at China’s premier auto shows, underscoring the significance of the China market in the company’s global strategy and footprint. This commitment was illustrated by a visit earlier this year of Alan Mulally, Ford president and CEO, to review Ford’s operations in China, including stops at Changan Ford Mazda Automobile Co. (CFMA) headquarters and assembly plant in Chongqing, and the new car and engine plants under construction in Nanjing.
CFMA is off to a great start in 2007, driven by the success of vehicles like the popular Ford Focus, and its innovative new "Make Every Day Exciting" marketing approach. This follows last year’s impressive 112.7 percent increase in China market sales.