Ford's Killing it with the EcoBoost Engine

Ford F-150

There are very few things in this world that include the word “Eco” in its name and still remain fun. Ford somehow managed to find a way to have its cake and eat it too – what a weird saying – with the EcoBoost engines. Not only are they more economical than the engines they replaced, but they, for the most part, are drastically more powerful.

For example, let’s look at the F-150 . In 2011, Ford dropped the 5.4-liter V-8 and 4.6-liter V-8 from the F-150’s options list and replaced them with the twin-turbocharged 3.5-liter V-6 EcoBoost engine. The 2011 EcoBoost engine pumped out 55 more horsepower than the 2010 5.4-liter and 73 to 117 horsepower more than the 4.6-liter V-8. Add in the fact that the 6-pot boosted engine also got 2 mpg city and 2 mpg highway better than the 5.4-liter, and 1 mpg and 2 mpg better than the 4.6-liter V-8, and you have a winner.

Well, this all added up to some impressive sales, even more impressive that Ford could have imagined. According to the Detroit Free Press, Ford anticipates selling about 1.6 million EcoBoost engines in 2013, according to its current pace, which is 100,000 more units that its initial target was. Ford is seemingly always adding a new EcoBoost engine, with the 2.0-liter and 1.0-liter variant coming out this year and a 2.3-liter variant looking like a sure thing for 2015, so we see this number going nowhere but up in the coming years.

Ford definitely bet the farm on the EcoBoost engine in the F-150 to start with and much like it did in 1996 when it drastically restyled the F-150, it won back the farm and took the neighbor’s farm along with it. Our hats have to go off to Ford and its ability to think outside of the box and constantly give the customer what he wants. It’s no wonder Ford was one of the few Detroit automakers to survive without a government bailout.


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