Ford’s new ad spot for the 2013 Mustang made its National television debut during the 2012 Daytona 500. The ad, instead of showing off the vast number of improvements made for 2013, simply shows a 2013 Mustang rolling through city streets while morphing through different levels of customization as different people look at it.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, Ford’s Director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
The idea for the commercial came, in part, from the massive success of the Mustang Customizer website and phone app. So far, over four million digital Mustangs have been created on the customizers.
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. “Mustang owners are unique, independent, and like their cars to reflect their personalities. The Customizer site and this spot pay homage to that.”
Check out the commercial and let us know what you think of it in the comments section below.