We love infographics, as they are a quick and fun way to educate your customers or readers. We also love how Ford has let its automotive hair down in recent years and become a little more cheeky, for lack of a better word, with its commercials and other advertisements. Combine the two together and you have some really good stuff.
Ford did just that combination, as it pits its SVT Raptor, which has a $43,970 MSRP, against the Mars Rover Curiosity, which is costing the tax payers a total of $2.5 billion. Really, there is no comparison between the two in a literal sense, but Ford has used its recently discovered sense of humor to compare the two in a sharp iconographic.
Things like the 35-gallon fuel capacity of the Raptor against the 10.6 pounds of plutonium-dioxide fuel aboard the Curiosity Rover are the types of goofy comparisons made. Or how about Ford’s punchy 6.2-liter V-8 pitted up against the nuclear radioscope thermoelectric power generator strapped to the Rover? Simply no competition, but Ford definitely gives us a good chuckle with this one.
We have provided the full infographic after the jump, so you can see exactly what we’re talking about.