We love infographics, as they are a quick and fun way to educate your customers or readers. We also love how Ford has let its automotive hair down in recent years and become a little more cheeky, for lack of a better word, with its commercials and other advertisements. Combine the two together and you have some really good stuff.
Ford did just that combination, as it pits its SVT Raptor , which has a $43,970 MSRP, against the Mars Rover Curiosity, which is costing the tax payers a total of $2.5 billion. Really, there is no comparison between the two in a literal sense, but Ford has used its recently discovered sense of humor to compare the two in a sharp iconographic.
Things like the 35-gallon fuel capacity of the Raptor against the 10.6 pounds of plutonium-dioxide fuel aboard the Curiosity Rover are the types of goofy comparisons made. Or how about Ford’s punchy 6.2-liter V-8 pitted up against the nuclear radioscope thermoelectric power generator strapped to the Rover? Simply no competition, but Ford definitely gives us a good chuckle with this one.
We have provided the full infographic after the jump, so you can see exactly what we’re talking about.