Ford wins Pet Safe Vehicle of the Year

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Ford Edge

Okay, we have to admit that when we first heard of this award, we chuckled a bit to ourselves. Pet Safe Vehicle of the Year, really? No one ever really thinks about the safety of their pets when choosing their vehicle except for maybe Bark Buckle UP’s founder Pet Safety Lady, Christina Selter.

"Most people don’t think about it, but in only a 35 mph accident with a 60-pound pet it becomes a 2,700-pound projectile. This will injure the pet, passengers, driver or the pet may escape the vehicle and cause a second accident or become agitated and bite the first responder that is on scene doing their job," stated Selter.

With this in mind, Selter announced this year’s Pet Safe Vehicle of the Year, the Ford Edge . The award was accepted by Brett Burin, Ford Edge Marketing Manager.

"We look ahead with excitement this summer to the arrival of the new 2011 Edge, which adds even more revolutionary technology and class-leading performance. And with a suite of safety features, flexible seating and nearly 70 cubic feet of cargo space, the Ford Edge is perfect for those traveling with pets," said Brett Burin, Ford Edge Marketing Manager.

We still think it is a little silly, but, hey, if it is grand enough to be done at the 2010 New York Auto Show then it has our attention and little Fido’s attention too.

Bark at the jump to see the press release.

Press Release

Bark Buckle UP – the recognized leader and experts for pet travel safety – awarded the Pet Safe Choice Vehicle Awards "TOP DOG" today at the 2010 New York International Auto Show. This year, Bark Buckle UP’s founder Pet Safety Lady Christina Selter and her furry friends awarded "TOP DOG" Pet Safe Vehicle of Choice and announced the Pet Safe Hotel, Retailer, and Airline of choice. During the presentation, Greg Kleva, host of Martha Stewart radio show "It’s a Dogs Life," the Pet Safety Lady, and furry friends wearing the Doggie Seat Seat Belt hopped in and out of cars and stole the show with their animal antics and demonstrations of dog and car travel safety.

This year’s Pet Safe winners included the Ford Edge (Vehicle of the Year), BassPro Shops (Retailer of the Year), Sheraton Hotels (Hotel of the Year) and Southwest Airlines (Airline of the Year).

"Most people don’t think about it, but in only a 35 mph accident with a 60-pound pet it becomes a 2,700-pound projectile. This will injure the pet, passengers, driver or the pet may escape the vehicle and cause a second accident or become agitated and bite the first responder that is on scene doing their job," stated Selter.

The registered vehicles are evaluated on a variety of pet-related aspects, including how easily the vehicle accommodates animals and kennels of various sizes, ease of access to pet from within the vehicle, ease of pet entry and exit, ventilation for animals in the rear, as well as whether the vehicle has pet-friendly surfaces, adaptability for third party pet travel or safety gear. Ford received four out of the top ten honors for 2010 Pet Safe Vehicles of Choice List, including the Ford Transit Connect, Edge and Flex and the Lincoln MKT.

"With more than 340,000 vehicles sold since it was originally launched in late 2006, the Ford Edge has been meeting the needs of customers who demand style, technology, performance and capability in a compelling package," said Brett Burin, Ford Edge Marketing Manager. "We look ahead with excitement this summer to the arrival of the new 2011 Edge, which adds even more revolutionary technology and class-leading performance. And with a suite of safety features, flexible seating and nearly 70 cubic feet of cargo space, the Ford Edge is perfect for those traveling with pets."

Doggie Seat Belt is the newest As Seen On TV product to offer real solutions to problems without breaking the bank. "When the weather is nice, you see dog heads hanging out the window all of the time," said Anand "Andy" Khubani, President and CEO of Ideavillage Products Corp. and distributor of the Doggie Seat Belt. "Sin Sin ce we all love our pets and enjoy taking them with us, Doggie Seat Belt was designed to be as easy and convenient as possible to buckle up our pets when they are in the car. This should help to decrease the chance of injury to a dog or passenger in the event of an accident."

The 2010 Pet Safe Vehicle of Choice TOP DOG Ford Edge award was accepted by Burin.

2010 Pet Safe Retailer, Hotel and Airline

- BassPro Shops
- Sheraton Hotels
- Southwest Airlines

Statistics

- 35 mph accident with a 60-pound pet unrestrained becomes a 2,700-pound projectile
- 98% of dogs do not travel properly restrained in a moving vehicle
- Driver distraction causes more accidents than any other issue
- 82% of pets travel on vacation with their owners
- Pet friendly lodging has increased 300% since 2005
- Over 70 million homes in America have a pet


9 comments:

I don’t know if I’m going to laugh or ignore this news. Well, If they feel that way, then OK! Maybe this will be a good news for a pet-lover! I bet they have found the right car for them!

Now considering the Ford Edge, with a mostly plastic interior which scratches when you look at it , there is no way you can keep it intact

Last I checked, dogs (or cats, chickens, etc) have feet with nails on them. If you trained your pet to stay absolutely still, not defecate/urinate, and not drool/slobber/etc...which is close to impossible, they will damage the car.

why in the world do you focus your safety to a pet? better ford focuses more on the safety of the driver and passenger than the pet...

Many questions were raised when Ford Edge got this award. Is it really safe for pets? Does the car has its own buckles? As Ford said, the vehicle is perfect for those travel with their pets. Okay, no more arguments here, Ford Edge said praised for having a cargo space, safety features and flexible seating.

I think they have Doggie Seat Belts as well.

That’s really weird! because I think designer unearned to make this type of concept perfect, but so funny to know that this car wins pet safe vehicle of the year.

OH MY..... lets not stress out the dog. We definitely don’t want that complain about not having wind her face or getting a window seat when they don’t pay the car payment.

Great article and thank you!

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