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From Pauper to Prince: A Look at Jaguar's Record-Setting Sales


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Lots of companies had a successful 2013, but Jaguar and Land Rover had one of the best. In the U.S. alone Jaguar saw sales jump by 41-percent, making it the fastest growing brand in the States this year. Land Rover also had a great showing this year with a 14.5-percent gain over 2012.

Together, these two brands brought in 66,962 sales in the U.S. Worldwide, the Jaguar Land Rover group was able to move 425,006 vehicles, a 19-percent jump over last year’s performance. The company set new sales records in 38 markets. Worldwide, Jaguar actually beat its U.S. growth at 42-percent, for a total of 76,668 cars sold.

2013 has been a record sales year for almost every major brand, but Jaguar is the only brand among its competitors to see growth above 25-percent. What is Jaguar doing right to make such an amazing leap in the market, and how is this success helping Land Rover?

Click past the jump to read all about how Jaguar made this awesome leap.

Design

Jaguar F-Type R Coupe

If there is one thing Jaguar currently has going for it, it’s that every single model it sell looks magnificent. As much as we care about horsepower ratings, safety scores and resale values, the truth of the matter is that a car purchase is highly emotional. We desire cars with outstanding designs; looks that speak to us and make us swoon. A great car can fail with bad design, and a mediocre car that looks great can sell thousands.

Ian Callum is the man responsible for this industry leading design renaissance at Jaguar. You may not recognize his name, but I promise you know his work. Callum is the man who penned the Aston Martin DB7 , Vanquish and he had a hand in the DB9 . Since then he has designed every car in the Jaguar stable from the XK in 2006 to this year’s F-Type.

These designs are all evocative displays of power and elegance. Every time you see a new Jaguar, you just want one, even if you aren’t quite sure why.

A forward thinking approach to materials

Land Rover Range Rover Sport

The big news from Ford at Detroit was the heavy use of aluminum in the F-150pickup truck to save weight. Ferrari and Audi also make extensive use of aluminum to reduce weight and improve performance of their cars. Almost every car maker is spending millions of dollars to convert their manufacturing processes over to aluminum to save weight and improve emissions.

Jaguar has been using aluminum for the last decade. When the 2003 model XJ was released, it featured an entire body made of the lightweight alloy. Thanks to an early cost investment by Jaguar, they are fully functioning and experienced with aluminum. This gives Jaguar the ability to quickly adapt and alter designs.

It was a huge cost previously, and at times the move helped to nearly bankrupt the company, but this forward thinking philosophy has put Jaguar in a powerful position today.

Exciting Models

Jaguar XJ Ultimate Edition

Apart from the gorgeous designs that Ian Callum and his comrades at Land Rover have produced, the cars that are currently coming out of both Jaguar and Land Rover are genuinely exciting. The F-Type roadster is a combination of nostalgia and horsepower that the market has wanted for years, while the sleek two-door Range Rover Evoque proves that buying an SUV doesn’t mean sacrificing looks or performance.

More than this, Jaguar is pushing high-powered editions of every car it sells. Do you want an executive limousine with more than 500 horsepower? Jaguar offers it with the XJL Supersports. Do you want that same supercharged engine in a sleek two-door coupe? The all-new Jaguar F-Type Coupe R has you covered. Even Land Rover has joined the game, as you can get that same 5.0-liter supercharged V-8 in the new Range Rover Sport.

These types of outlandish halo cars build excitement and desire around a brand. When lots of people are talking about a brand, lots of people tend to buy from that brand.

Final Thoughts

Jaguar C-X17 Concept

Jaguar and Land Rover just had their most successful year ever, but with new models coming soon (Jaguar C-X17 SUV anyone?) and a growing sales market worldwide, expect to see these same kinds of numbers again.

These British marques that knocked on death’s door a few short years ago are becoming powerhouses in the automotive market, and we don’t expect them to slow down any time soon.

Press Release

Jaguar Land Rover delivers best ever full year global sales performance retailing 425,006 vehicles in 2013, up 19%
New sales records set in thirty eight international markets for both brands
Jaguar delivers strongest full year performance since 2005 retailing 76,668 vehicles, up 42%
Land Rover sets another full year record retailing 348,338 vehicles, up 15%
Jaguar is the fastest growing brand in Germany, India and the USA
Global sales success driven by range of new and award winning product introductions
Jaguar and Land Rover models receive more than 195 international awards with the Jaguar F-TYPE the most decorated vehicle
Jaguar Land Rover, the UK’s leading manufacturer of premium luxury vehicles has delivered its strongest ever full year global sales performance thanks to the introduction of a series of multi award winning new vehicles in 2013. Full year retail sales stood at 425,006, up 19%, with strong growth in all major regions and new records set in 38 markets, including Russia, Brazil, Korea and Canada. Regional performance for the full year was as follows: Asia Pacific and the China region up 30%, North America up 21%, the UK up 14%, Europe up 6%, and other overseas markets up 23%.
Commenting on the company’s sales performance, Dr. Ralf Speth, Jaguar Land Rover CEO said: "2013 has proven to be a very positive year for Jaguar Land Rover thanks to continuing strong demand for vehicles across the range. Our unrelenting focus on design, technology, innovation and quality has seen Jaguar Land Rover reach global consumers in more markets than ever before thanks to its most desirable product line-up, enriched further in 2013 by the Jaguar F-TYPE and all-new Range Rover Sport".
2013 Awards
Jaguar Land Rover’s enhanced stable of products received 195 awards in 2013. Jaguar received 80 awards with its most decorated model, the F-TYPE earning the World Car Design of the Year, Germany’s most prestigious award, The Golden Steering Wheel award for the Cabriolet & Coupe Category and BBC Topgear magazine Convertible of the year. Notably Jaguar also received coveted recognition from J.D. Power, being named the UK’s number one automotive brand in the Vehicle Ownership Satisfaction Survey (VOSS) and the highest ranking manufacturer among luxury brands in the US J.D. Power Sales Satisfaction Index Study (SSI).
Land Rover’s full range of vehicles received 115 honours in 2013 with Range Rover topping the Land Rover awards table with 55 accolades including, Luxury Car of the Year by What Car? in the UK, Women’s Luxury Car of the Year by the Women’s World Car of the Year jury and Best Luxury SUV from Edmunds.com and Forbes. Range Rover also achieved the Highest APEAL Score of any model in the J.D. Power 2013 APEAL survey - the first time a model outside the large premium car segment has ranked highest among all models in the industry. The Range Rover Sport, launched in 2013 also received a host of awards including, SUV of the Year by Topgear magazine, Guangzhou Daily in China, Bloomberg.com and EVO magazine in the Middle East.
Jaguar 2013 Sales Performance
Jaguar recorded a 42% year on year increase in sales, selling 76,668 vehicles in 2013 - its strongest full year sales performance since 2005 with new records set in 17 markets including, Brazil, India, Russia and China. The iconic British motoring marque also emerged as the fastest growing premium brand in the USA, Germany and India in 2013. This strong global performance was primarily driven by F-TYPE introduction and a new annual record for XF retailing 47,391 saloon and Sportbrake derivatives. XJ also delivered its best full year performance for ten years with 19,677 vehicle sales with particular strong demand from North America and China thanks to the introduction of the All-Wheel Driveline and an enhanced engine line up which includes the 3.0 V6 and 2.0 4-cylinder petrol engines.
Jaguar delivered year on year increases in every major region with North America now the brand’s top selling region. Full year regional performances were as follows: the China Region up significantly, North America up 44%, Asia Pacific up 33%, Europe up 17%, the UK up 15% and other overseas markets up 31%.
Land Rover 2013 Sales Performance
Land Rover set a new full year sales record retailing 348,338 vehicles in 2013, up 15% on the prior year following record sales of the Range Rover and Range Rover Evoque and an incredible performance from all- new Range Rover Sport which was close to equaling its prior record set in 2007, despite having only been on sale for part of the year. The Freelander 2 also delivered a very strong full year performance, up 20% on the prior year.
Sales were up for Land Rover in every major region with annual sales records set in 42 markets, including the UK, USA, Brazil and India. Full year regional performances were as follows: Asia Pacific up 29%, the China Region up 17%, North America up 15%, the UK up 13%, Europe up 4%, and other overseas markets up 22%.
Commenting on the sales success, Andy Goss, Jaguar Land Rover Group Sales Operations Director said: "2013 has been a great year in which we have seen some incredibly exciting new models launched to customers across the world. The Range Rover Sport, F-TYPE, new engines and drivetrains, and a number of 14 Model Year enhancements to our existing line up have seen Jaguar Land Rover continue to build strong sales momentum in every global region.
It is not just our customers who are delighting in our strongest ever vehicle line up, international journalists bestowed almost 200 awards on our vehicles in 2013 with the F-TYPE, our star performer receiving more than 59 accolades. This recognition is a demonstration that Jaguar Land Rover’s focus is on delivering cars that surpass customer expectations."

Notes to editors:
Jaguar Land Rover:
Jaguar Land Rover has been named Responsible Business of the Year by Business in the Community (BITC).
Jaguar Land Rover has ambitious plans for sustainable growth and profitability.
In 2012, Jaguar Land Rover sold 357,773 vehicles, up 30%. Of that, Jaguar sold 53,847 vehicles and Land Rover sold 303,926 vehicles.
Jaguar Land Rover will invest circa £2.75bn in its products and facilities in the financial year to March 2014.
Jaguar Land Rover is one of the UK’s largest exporters and generates in the region of 85% of its revenue from exports.
In the 12 months to 31 March 2013, Jaguar Land Rover generated profit before tax of £1.675bn with revenues of £15.8bn.
For more information, please visit www.newsroom.jaguarlandrover.com or contact:



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