BMW had just opened its phone lines for the new Frozen Gray M3 and, like a salesperson’s dream, the U.S only car sold out. All 30 examples were gone in the blink of an eye.
Larry Koch, M brand manager for BMW of North America said, “The Frozen Gray M3 is a striking work of sculpture, speed, and style, and perfectly marks the 25th birthday of the M3 model. I’m personally thrilled to see that our customers are as excited about it as we are. We filled the thirty reservation slots within twelve minutes and took the names of at least fifty alternates in the first hour.”
The U.S only Frozen Gray M3 carried a $10,000 premium for the paint job, other mandatory upgrades, and other options that aren’t found on the base M3. The Frozen Gray M3 had a price tag of $77,600 and was covered in a Space Gray base coat and then in a BMW ColorSystem silk matte clear coat. This paint job is what sets the car apart from all other M3s.
Inside, the limited-run M3 will get a Fox Red and black bi-colored Novillo leather interior.
BMW says that the Frozen Gray M3 will get the same motor as the base M3, a 414 horsepower 4.0-liter V8 and the M double clutch transmission. Thankfully, a manual is an option.
Along with the fancy paint, the new M3 gets 19-inch wheels, Dynamic Stability Control with performance-modified mapping, Electronic Damping Control, and a 10mm lowered suspension.
So owners of this limited-run M3, BMW says that you will get a one-day enrollment at the BMW Performance Driving School in South Carolina.