Hip-hop DJ and guru of urban car culture Funkmaster Flex with the Ford Expedition Funkmaster Flex Concept.

Hip-hop DJ and guru of urban car culture Funkmaster Flex is coming to the Chicago Auto Show to showcase his hottest ride yet, the 2007 Ford Expedition Funkmaster Flex concept. Funkmaster Flex, star of the hit television series All Muscle on ESPN will be at the Ford stand on Feb. 10 th to talk about his Ford Expedition, give a special music mixing performance, sign autographs, giveaway free T-shirts and raffle off custom Ford Funkmaster Flex jackets.

“I am going to Chicago to get things poppin’! I rate the Chicago show as a ‘10’ but I think I can help make it a ‘20’,” said Funkmaster Flex. “I can’t wait to get feedback from show goers on my latest Expedition concept. I plan on having some serious fun at the show.”

“Funkmaster Flex is doing a great job of generating buzz for Ford,” said Marc Perry, multicultural marketing manager for the Ford brand. “From the Expedition to Edge, Fusion and F-150, Flex is finding new and innovative ways to connect with our customers.”

While Flex spins at the Ford stand, he will be talking fierce about Ford’s red-hot 400-horsepower Interceptor and cool Airstream concepts. He will give demos of Ford’s latest technology developed in collaboration with Microsoft, called ‘Sync’ - a voice-activated, hands-free in-car communications and entertainment system that fully integrates cell phones and MP3 players, such as Microsoft Zune and Apple iPod. He will showcase Ford’s latest products including the vehicles revealed during auto show press days. Flex is also a huge fan of the Ford Mustang and wants every Chicago Auto Show goer to check out racing legend Carroll Shelby’s latest creations, the Ford 2007 Shelby GT and the 500-horsepower Ford Shelby GT500. Finally, Flex fans will also get an opportunity to enter to win an exclusive chance to go to a signature Funkmaster Flex party in New York City.

From a concept car perspective, show goers will also get a unique opportunity to experience the Ford Expedition Funkmaster Flex concept. The Flex Expedition features a two-tone Redfire and Black paint scheme with Orange pin-striping, 24-inch rims, DVD players and a distinctive Street Scene® body kit. It’s an expressive Ford Expedition that delivers SUV authenticity with unique urban style and presence.