General Motors and Toyota shop at Hyundai

Hyundai has been trying to shake the image of providing a low quality product since the first round of cars was introduced to the U.S. in 1985 (the first generation Excel looked, felt and drove like it was assembled by preschoolers.) Since then it has taken great steps to improve all quality on its cars, and now it seems the big boys might be taking notice. Hyundai can confirm that General Motors and Toyota were some of the first to line up to buy one of the 800 Genesis sedans in its first month of sales.

This is nothing new. All car companies keep a fleet of the competition to compare and dissect, but what makes this news is how quickly the two auto giants snatched up the new car. The Genesis is Hyundai’s first attempt at large luxury car for a low price, and Hyundai hopes this is the final shift into full legitimacy with all of the American public.

TopSpeed currently has the 2008 Hyundai Santa Fe in our fleet, and we will be bringing you a full report on how Hyundai is doing in there quest for quality in the upcoming weeks.