After filing Chapter 11 bankruptcy last June, GM has decided to launch a marketing campaign centered on “Excellence for Everyone”. The new campaign will feature more of the Corvettes and Camaros we all love. The Detroit automaker doesn’t do a good enough job leveraging those iconic names to help the Chevrolet brand, according to Mark Reuss, president of GM North America.
"When have you ever seen ’Vettes and Camaros in ads for Equinox and Malibu?" he wrote in a web chat with the Detroit Press. "This will change."
Change is something that GM should be getting accustomed to. This effort to boost sales comes after a new CEO, multiple restructurings, and the closing down of some of their dealerships (and then the reopening of some).
We should see the news ads appear sometime in the next couple of months and although the marketing campaign is centered on “Excellence for Everyone”, Reuss assures that this will not be Chevy’s new tagline.