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GM to open “Test Drive Studio”; rival manufacturers included

GM is working on leasing four retail spaces to open a “Test Drive Studio” that would offer consumers a chance to test drive cars from rival manufacturers, including three of rival Chevrolet’s vehicles before purchasing them, The test drive program will launch in Chicago, Los Angeles, Miami, and Philadelphia and will include the Equinox , Traverse , and Malibu as well as rival vehicles by Ford , Toyota , and Honda .

"You come in and drive any of these competitive products at your leisure," Steve Tihanyi, GM’s general director of marketing services, said during a conference in Chicago. "You don’t have to go running around town to go to a bunch of dealerships."

"It fits perfectly with ’May the best car win,” Tihanyi said of a slogan used by GM in recent advertising. "We’re going to see how it plays out."

The program is due to launch by mid-spring.

Source: Reuters

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3 comments:

If that’s true, I would praise GM for doing that. Because testing a certain car will really
help the consumer to lessen their work in choosing a good car.

Lovely flash presentation by GM. I really appreciate it.

This is the same type of thing that Ford did a few years back. What Ford left out, however, was the MSRP of the cars, and the flagship model Fusions ended up competing with base Camrys and Accords. I wouldn’t be surprised if GM does the same.

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