GM Trademarks Electra, is a New Buick Range-Topper in the Works?

From 1959 through 1990, Buick used the “Electra” name to top off its range of automobiles. It was never an overly powerful or fast car, but in its earlier years, it was known as a full-size ride that moved well and rode like a fine Italian leather sofa. After its downsizing in the mid-1980s, Buick chose to axe the name altogether.

As of late, GM has been on a trademarking binge, with its tagging the SS and ELR , and now we can add another one to the list. You guessed it; GM has officially trademarked the Electra name. This could mean absolutely nothing, but with the huge overhaul that Buick has received in recent years, this does point to a model to come.

With it possibly bearing the “Electra ” name, we can only assume that this potential new model would take a slot directly above the Lacrosse , making it the new range-topping car. This is purely speculation, but with the category that GM trademarked the Electra under, 1B , the law requires the owner of the trademark to show true intent to use the trademark for a product in the future.

For now, we only know of the trademark and its category. Maybe OnStar will make another programming boo-boo and post the Electra on its list of qualifying GM cars, so we have a better idea. We will update you the second more information leaks out about the Electra. And yes, given GM’s recent trends, there will be tons of “unintentional” leaks.


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