The Opel brand has been fairly big in Europe, despite its financial troubles. That being said, the nameplate isn’t that well known outside of continental Europe. That might soon change.
General Motors hopes to use the brand’s brilliant product lineup to attack consumers in China, South America, and Australia, according to Deutsche Welle in Germany. GM hopes to establish Opel as a premium brand.
Last year, the automaker sold 4,000 vehicles in China, as part of its preparation efforts for expansion into the country. The brand will be marketed as a European premium brand, as there are more and more people who can afford such a vehicle in China.
It should be interesting to see what becomes of Buick in China, as they were usually just Opels with a new badge. As we all know, Buick is very popular there, so GM needs to be careful not to hurt that market.