General Motors has announced that the GMC Yukon Hybrid will be presented in a 60-second commercial during the second quarter of Sunday’s Super Bowl telecast.
The commercial uses images from Sisyphus, a 1976 Oscar-nominated short film by Hungarian animator Marcell Jankovics. In the animated commercial, a person is shown pushing a ball up a hill. The narrator asks: "Why push? Why change? Why grow? Why dream?"
GMC calls the Yukon Hybrid the first full-sized hybrid SUV. Leo Burnett Worldwide, GMC’s new ad agency, created the spot.
Super Bowl XLII airs on Fox on Sunday, Feb. 3. The network is charging advertisers about $2.7 million for 30 seconds of airtime.
Cadillac will air a 30-second commercial during the pre-game show and two spots during the post-game show, Cadillac spokesman Kevin Smith said today. The commercials are for the Escalade SUV and CTS sedan, he said. The Modernista ad agency created those spots.