GMC Yukon Hybrid to be featured in Super Bowl

GMC Yukon Hybrid to be featured in Super Bowl

General Motors has announced that the GMC Yukon Hybrid will be presented in a 60-second commercial during the second quarter of Sunday’s Super Bowl telecast.

The commercial uses images from Sisyphus, a 1976 Oscar-nominated short film by Hungarian animator Marcell Jankovics. In the animated commercial, a person is shown pushing a ball up a hill. The narrator asks: "Why push? Why change? Why grow? Why dream?"

GMC calls the Yukon Hybrid the first full-sized hybrid SUV. Leo Burnett Worldwide, GMC’s new ad agency, created the spot.

Super Bowl XLII airs on Fox on Sunday, Feb. 3. The network is charging advertisers about $2.7 million for 30 seconds of airtime.

Cadillac will air a 30-second commercial during the pre-game show and two spots during the post-game show, Cadillac spokesman Kevin Smith said today. The commercials are for the Escalade SUV and CTS sedan, he said. The Modernista ad agency created those spots.

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