The Guinness Book of World Records has done an about-face and has reinstated the Bugatti Veyron Super Sport's top speed time as the official world record.

Wait, what?

In an embarrassing reversal that no one saw coming, Guinness decided to reinstate the Veyron Super Sport's 267.8 mph top speed record after further investigation revealed that the deactivated speed limiter, the apparent reason for all this trouble, did not fundamentally alter the design and engine of the Veyron Super Sport.

This after it announced that the deactivated speed limited was against official guidelines, which did not qualify the supercar as a "production car.”

Well, make up your mind, Guinness...

There's apparently a lack of understanding of what constitutes the rules over at Guinness. That, or they have a pretty trigger-happy decision-making board that did not err on the side of meticulous investigation before they stripped the Veyron Super Sport of the top speed record.

But we don't think Bugatti is fretting this a little bit. It's been an eventful week for them and they've accrued enough media mileage to last them a while.

From the record stripping, to the release of the Bugatti Veyron Super Sport WRC, to the reinstatement of the aforementioned record, you can't say that Bugatti didn't earn the media attention it's received in the past week.

And at the end of the day, it still owns the top speed record. All's well that ends well, apparently.

Click past the jump to read about the Guinness World Record's official statement regarding the reinstatement of the Veyron Super Sport's top speed record.

Guinness' Statement Regarding Bugatti's Return To The Record Books

“Following a thorough review conducted with a number of external experts, Guinness World Records is pleased to announce the confirmation of Bugatti’s record of Fastest production car achieved by the Veyron 16.4 Super Sport. The focus of the review was with respect to what may constitute a modification to a car’s standard specification. Having evaluated all the necessary information, Guinness World Records is now satisfied that a change to the speed limiter does not alter the fundamental design of the car or its engine.”