In the name of brand cross promotion, we’ve seen some pretty weird tie-ups over the years, but none of those can ever prepare us from what we discovered a few days ago. In a collaboration that you couldn’t have even dreamt of even if you had the imagination of a five-year old, AGIP, a subsidiary of Italian oil company ENI SpA, recently partnered with the company that owns the rights to the Hello Kitty name to produce the Hello Kitty motor oil. Really, we’re not making this whole thing up.
The motor oil will be distributed exclusively in Japan by Showa Boeki, which will bear the image of the iconic bobtail cat with the red bow on her left ear all over the canister. We’re not quite sure who came up with the idea of pairing a cute little kitty with something as ’dirty’ as motor oil, but whoever that dude is, he seriously got his pop culture references all mixed up.