American Honda will place three television advertisements during the broadcast of this year’s Super Bowl on CBS, the company announced today. Two fifteen-second Element advertisements, along with a thirty-second spot highlighting Honda’s position as the most fuel efficient car company in America are planned for the February 4th airing.
"The Super Bowl remains one of the best opportunities to reach a wide television audience in one shot," said John Mendel, senior vice president of American Honda. "Many Super Bowl viewers look forward to the commercials almost as much as the game, and Honda has taken this great opportunity to highlight a couple of its key brand values through fun and creative ads."
The three separate advertisements will run during the fourth quarter of the game. Two fifteen-second spots featuring the Honda Element as part of the popular "Crab" campaign will highlight Honda’s fun image, and a thirty-second spot called "Slalom" will reinforce Honda’s fuel-efficiency leadership.