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How not to handle bad press: Lotus goes berserk on Facebook

Lotus Exige S

As we all know, Lotus Group has been in some hot water for a long time and has yet to pull itself out of its downward spiral. The latest news came when Proton , the unfortunate owner of the Lotus money pit, was bought out by DRB-Hicom. Well, this led several of our colleagues in the automotive journalism field to begin questioning the status of Lotus and its easily angered CEO Dany Bahar.

When you encounter this kind of bad press, there are a few ways that a global company, like Lotus, can handle it. Ultima Ultima tely, it boils down to a right way to handle it and a wrong way to handle it. Well, Lotus took some the pretty innocent rib jabbing from the media and decided to take the wrong way to an entirely new level.

Lotus decided to take its frustrations out on everyone in the worst possible of ways… via a Facebook post. On their official page they call out several journalists for their “inaccurate reporting,” as Lotus group pretty much claims. They then proceed to entertain us with a long list of fact vs. myth tidbits that really tell us absolutely nothing, other then making clear the fact that they are completely pissed and have no idea how to contain their anger.

The rant almost reads like a 13-year-old girl whose best friend just stole her boyfriend, called her fat, and then spread a nasty rumor that she was kissing the town nerd under the bleachers during the homecoming dance. Yeah, it’s really that bad. What’s worse is a full 10 hours after that scorned-teenager-like post went up, it is still there for the entire world to see and laugh like hell at.

On the surface, it is starting to look as if Lotus is beginning to crack and DRB-Hicom did not become the giant they did by handling things like this lightly. Plus there have already been rumors of Lotus being sold off to China Youngman, Shanghai Automotive, or Beijing Automotive. This may be the straw that broke Lotus’ and Bahar’s back…

Hit the jump to read the unedited post from Facebook, it’s well worth it.

Never let the facts get in the way of a good story….

Take a little look at what we found online. Don’t you think it’s funny? We do. We had a good old giggle. After all, we love a bit of self irony, just as well really. Although it’s funny, this one’s not accurate but then again, why let the facts get in the way of a good story? The inconvenient truth is – surprise, surprise – we have never said that there are no problems at Lotus.

So whilst lots of people obviously feel the need to comment on Lotus’ current situation in the absence of proper facts or evidence, we can’t ignore these particular mistruths any longer even if we would like to, so we have decided to turn a negative into a positive and use this hilarious piece of ‘art’ to set the record straight regarding the status quo at Group Lotus and try to return a little stability to a fast changing situation.

False rumour #1: Dany Bahar is no longer CEO of Group Lotus.
Fact: Rubbish – Dany Bahar still is.

False rumour #2: Dato’ Sri Syed is no longer Managing Director of Proton.
Fact: Again rubbish. He still is.

You can thank good old Tony Fernandes for these two. Don’t take everything he tweets too seriously – perhaps he’s still frustrated about owning Caterham instead of Lotus and the fact that he fights HRT and Marussia instead of Mercedes and Ferrari in F1.

And whilst we’re on the subject of jokes - do you know the latest F1 joke? Mike Gascoyne, Caterham Group’s Chief Technical Officer, has gone missing. Why? He’s looking for the 30 to 40 points he predicted for the last F1 season. Funny.

Speaking of F1: It seems that one special so called ‘independent’ source is at the root of the lion’s share of damaging rumours and misleading stories. The delightful Joe Saward which leads us nicely to….

False rumour #3: Joe Saward is JUST an independent journalist.
Fact: He is an active Director on the Caterham Group Board.

And unlike some, we don’t want to get too personal, so we’ll leave it to you to judge how ‘independent’ his stories about Lotus are.

False rumour #4: Group Lotus is no longer involved in F1.
Fact: Lotus F1 Team and Group Lotus have reshaped their commercial relationship earlier this year. The new governance agreement signifies the continued commitment of Group Lotus to the team and the sport.

Group Lotus’ branding and marketing rights and subsequent activities remain unaffected by the new agreement until at least 2017. Alongside continued branding and title partnership status, Group Lotus is also the exclusive master licensee for all Lotus F1 Team merchandise.

The new agreement was reached following Group Lotus owners Proton providing team owners Genii with a £30m loan which is repayable within three years. In order to secure the loan Genii used 100% of the F1 team’s assets as collateral meaning that under the conditions of the loan agreement Proton Proton have been given full title guarantee to all plant, machinery, show cars, computers, office and the Lotus F1 Team headquarters.

In addition Proton retains the rights to purchase 10% of the F1 team. Another 10% share option will be activated if the team default on their loan obligations with Proton.

Again we leave it to your judgement how ‘bad’ Lotus’ current situation in F1 is. And speaking of bad situations…..

False rumour #5: Group Lotus is going into administration.
Fact: Rubbish. The takeover of our parent company Proton by DRB-HICOM couldn’t have come at a worse time, but up until that point Proton was (and still remains) fully committed to our five year business plan to create jobs and to expand the factory and business. With the takeover process the funding has been restricted and DRB-HICOM is taking time to understand what to do with the business. DRB-HICOM is currently in the middle of due diligence of Group Lotus and there have been and continue to be positive discussions between Group Lotus senior management and senior management at DRB-HICOM both here in Hethel and in Malaysia. At no point has DRB-HICOM indicated to Group Lotus that it intends to put the company into administration. The over-active rumour mill is seriously damaging our business reputation, image and credibility but it is what it is.

The simple fact is, and we haven’t denied this - Lotus is going through a very difficult phase at the moment but we are showing true fighting spirit every day in trying to keep this vision alive. This is also a fact – no matter what people outside of Lotus may say or tweet or blog.



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