Given that there are more than enough German manufacturers to choose from, it may seem odd for a German theme park to strike a deal with a Korean manufacturer to provide them with a total of 25 service vehicles, but that apparently is what happened when Legoland Germany and Hyundai->ke201 finalized a two-year sponsorship deal.

As part of the deal, Legoland will use Hyundai vehicles ranging from the i10 city car to the new iX35 SUV->ke3245 for tourist servicing and shuttle rides in and around Legoland. In addition to that, Legoland’s toy cars, which are being used for basic driving school purposes for children ages 3 to 7, will be have Hyundai’s branding attached on them.

Sevilay Gokkaya, Head of Marketing & PR at the Hyundai Motor Germany GmbH, said: “LEGOLAND Germany Hyundai offers a fantastic experience to place the brand products in a family environment."

The partnership with Legoland is a fantastic opportunity for Hyundai to reach out to a market segment that it considers as one of its most sought-after markets: the family.

And with children becoming aware of Hyundai as a car brand, then you can expect a few wide-eyed kids begging their fathers to buy a real Hyundai, because they “look like Legos”.

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