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Hyundai brings the Equus to the 2009 South Florida International Auto Show

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Hyundai turned a few heads at the Miami Auto Show by displaying the all new Equus luxury limousine on the turntable in the center of their booth. While this was actually a Korean spec Equus, it still managed to impress the judges at the show. The new Hyundai is scheduled to go on sale sometime next year for close to $50,000; and while Hyundai only expects to sell 20,000 units per, after sitting in the passenger’s seat we think they shouldn’t have a problem. The car could get toned down for the U.S. Market, after all Korean’s are crazy for chrome, but we just hope the hood ornament stays. It looks like they cut they head off of one of Rolls Royce’s flying ladies and then streamlined her physique in order for it to guide Korean executives as they recline in comfort in the spacious back seat, catch up on some work with the wood tray table or simply relax by watching the fold out television monitor. The Equus Equus is an elegant vehicle from Hyundai and is the next logical step for a company who has just enjoyed so much success with the current award winning Genesis sedan.



4 comments:

It looks great. It’s elegant and brilliant in the exterior. I wonder how it looks on the inside. This must be the expensive car that Hyundai has to offer.

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Some fans of the brand or the Genesis may like the car and appreciate it, but if you are trying to win over BMW, Mercedes, Lexus, etc.. owners, they are not going to leave those brands for a Hyundai.

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Genesis is selling great mainly cause unlike VW which has a ton of quality problems. Hyundai is great so people will be willing to put in 40k for luxury car from them.

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Despite the many obvious Benz influences, this looks like a Buick with a tacky hood ornament. Although I suppose you could use it as a bottle-opener.

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