Frankfurt had it good. Very good. The same, unfortunately, cannot be said for Tokyo. While the Frankfurt Motor Show was adorned with star power from start to finish, next month’s Tokyo Motor Show is struggling to even get second-tier car brands to attend. Apart from the local auto giants who are expected to attend, foreign brands have avoided the Tokyo Motor Show like it was the second coming of the black plague.
As it stands the list of domestic car makers that will be in Tokyo includes Toyota, Honda, Mitsubishi, Nissan, Mazda, Daihatsu, Subaru, and Suzuki. As far as the international field is concerned, well, there’s Alpina – hardly a household car brand – and there’s Lotus . That’s it.
The latest foreign brand to cancel their bookings to China was Hyundai Motors. Although no written confirmation has been made by the South Korean-based automaker, Toyokazu Ishida, manager of the international exhibition for the Japan Automobile Manufacturers Association (JAMA), has all but confirmed Hyundai’s withdrawal, saying that “[Hyundai] called last week and orally confirmed their intent to cancel.”
The notable absences of some of the biggest foreign car brands for the show has even prompted the organizers to shorten the duration of the festivities from 17 days to 13 days and the show will now commence from October 23 to November 4. We can’t recall a previous international auto show that has had this thin of an international delegation. Nevertheless, all is not lost yet for Tokyo – we think. A number of can’t miss cars are still on tap to make their world debuts, not the least of which includes the Lexus LF-A V10 supercar.