First revealed in March for their domestic Korean market, Hyundai’s latest attempt at capturing a piece of the full size luxury market, the Hyundai Equus, will soon be on its way to the U.S. in the form of 100 units this summer in order to test the waters. Hyundai is pricing the Equus at around $75,000, in the ballpark with its intended competition: BMW 7 Series, Mercedes-Benz S-Class and Lexus LS 460L.
The Equus will be powered by the same 4.6 Liter Tau V8 that is found in Hyundai Genesis sedan. The Equus is priced substantially higher than their 5 Series competitor, offering V6 power for only $32,250 and a fully loaded V8 topping out at $42,000. The midsize sedan is doing well for the Korean automaker, which sold 6,021 Genesis sedans April.
Lets just hope that the Equus doesn’t go the way of the Volkswagen Phaeton.