Hyundai Equus Stretch Edition not US bound?

The soon-to-be-released Hyundai Equus Stretch Edition is on its way to a number of countries in the world, although it looks like the US will not be one of them, at least that’s what Hyundai USA said. In a statement they released, Hyundai USA said that “we have no comment on plans for such an edition in the U.S.”

While the future of the Equus limousine in the US remains a point of debate, Hyundai has long confirmed that the standard Equus edition would make its way to the US where it is being positioned as a contender to the country’s luxury car market that has long been dominated by Lexus and BMW.

In the event that the Equus limousine does make it to America, it’s
interesting to note that the car will be priced significantly higher than that of the Lexus LS 460 and the BMW 750i . As it stands right now, the price for the Equus limo goes at around $110,000 as opposed to $75,000 for the LS 460 and $85,000 for the 750i.

Source: Inside Line

Hyundai is targeting a specific market for the Equus Stretch Edition, specifically middle-aged executives looking for a car that’s classy and sophisticated yet still has enough room for them to stretch their legs after a tough and busy day. The Equus limo, which comes in two engine variants (a 3.8-liter V6 and a 5.0-liter V8) has been lengthened a foot longer than the standard sedan to account for the extra room. In addition to the extra space, the Equus Stretch Edition has also been outfitted with a number of features including a power-driven footrest and massaging seats for rear-side passengers.

To be honest, we have every reason to believe that the Equus Stretch Edition would become available in the US sometime down the road although we’re the first to admit that in the event that they do, they’re going to face some stiff competition from a host of other luxury cars, not the least of which are Lexus and BMW.


2 comments:

Which, a VW taught us, doesn’t matter in North America. The Phaeton was a hard enough sell while being built on the same chassis as the Bentley and providing a truly wonderful driving experience (for those who’ve even driven it). Best of luck to Hyundai, this will be an impossible sale. Well the Phaeton was impossible, so this will be impossible

I can’t help thinking that some of GM’s product planners defected to Hyundai during the bailout scare because going bigger despite future economic forecasts is a play right out of their book. If this rumor is true, I’ll be asking why couldn’t this money and effort go to bolstering Hyundai’s compact offerings, which are again in danger of being lapped by the competition. . .

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