Hyundai hits 1 millionth car in Africa

Fresh off the announcement that their Hyundai Genesis Coupe is set to defend the title of Car of the Year for the Korean automaker after its larger four door sibling, the Genesis Sedan , took home the prize last year. Well, Hyundai Motors recently celebrated yet another milestone in the company’s history.

Last Tuesday, June 23, the Korean-based car manufacturer celebrated its 1 millionth Hyundai in Africa by hosting a rather elaborate and fanciful shipyard ceremony.

While we weren’t necessarily expecting the guys from Hyundai to party like rockstars, this achievement does entitle them to feel like one. After all, releasing 1 million cars in one region is already a cause for celebration, but doing in a place like Africa – which, to be candidly honest, is not on anybody’s list as one of the top car markets in the world, is downright amazing.

Continued after the jump.

Source: Edmunds
Hyundai hits 1 millionth car in Africa

The vehicle that’s being hailed as ‘1 million’ is a Hyundai Avante – also known in the US in its alias, the Elantra – was fitted with all the ornaments and knick-knacks, which included flowers and pink ribbons, befitting a car of its status.

It’s a remarkable achievement for a company that began exporting its cars in Africa back in 1966 when it sent 207 cars in the continent. Since that time, Hyundai has become the second most popular car in Africa, trailing only Japan’s Toyota.

When the Avante finally hits destination on Egypt, it would be the culmination of 43 years of blood, sweat and tears for Hyundai. Ever since the company first sent a Pony to Liberia in ’66, the manufacturer has waited long and hard for its millionth vehicle in the continent.

It’s been a long wait, alright. But if we’re to speak in behalf of Hyundai, we’d say that the wait was well worth it.


7 comments:

1 millionth car what? The 1 millionth produced car or the 1 millionth sold car? If it is just the 1 millionth produced or manufactured car, then its not too significant, if its the 1 millionth sold car then that is awesome. It means that people are into this car and that they trust Hyundai. I wonder how other manufacturer performed in that country though.

1 millionth car what? The 1 millionth produced car or the 1 millionth sold car? If it is just the 1 millionth produced or manufactured car, then its not too significant, if its the 1 millionth sold car then that is awesome. It means that people are into this car and that they trust Hyundai. I wonder how other manufacturer performed in that country through.

Hyundai efforts is really paying back this time, ther hard work and desire to achieve quality and affordability is something that we can learn fron th Koreans, and when you talk about korean invasion, this I think is something that they eventually discovered as a form of influencing more people to accept thier ideas and thier precense.

A perfect marketing pitch that Huyndai did this year was to submit itself as an official partner of FIFA, earlier this month provided a fleet of official cars to the local organizing committee of the FIFA Confederations Cup South Africa 2009, which started on June 14th. By providing these official cars for the FIFA Confederations Cup South Africa 2009, Hyundai expects to promote its image for excellence in performance and quality as well as advertising the brand through billboards and large electronic signs displayed at the participating soccer stadiums.

I think is there is such a thing as Korean invasion, the success of the Genesis is one to describe this. I can;t help but to see Korean products overtake the sales of most Japanese company and even American cars interms of numbers. But this is hard earned pursuit and labor that the Hyundai team should really celebrate for.

I must say, it took Hyundai 29 years to pass the 500,000 export milestone, reached in 2005. However, Hyundai realized the second half million in just 4 years, testament to Hyundai’s rapid growth in Africa. Major importing countries in the region that contributed to the record sales include Egypt, South Africa, Algeria, Morocco and Nigeria. In Egypt especially, Hyundai sold 53,153 units and proudly sits as the No.1 brand

The Genesis coupe is one of the most promising line of Huyndai and I think this time the Korean car company was able to break that image as a lesser brand. We know how impressive this sporty coupe is and of course how afordable compared to its segment—so the company set hte battle on the right sport tuning and reasonable price tag versus sky rocketing value of its competitor. Great news!

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