Ask any shopaholic who knows his or her way around the retail shopping dominion and they’ll tell you that there’s no more exclusive store than Harrods in the UK. Only the most expensive of the most expensive shops are located in the high-end store and in the event you find your product sitting on one of its shelves - or being used as a window display, as is the case this time - then you know that you’ve made it to the big leagues.
Recently, we came across a rather peculiar and somewhat surprising window display at the Harrods’ luxury department store in Knightsbridge, London: a new Hyundai iX35 (the Hyundai Tucson in the US) compact crossover.
For the life of us, we can’t figure out how Hyundai was able to break into Harrods’ and have one of their models be prominently displayed in the window, but somehow, the Korean automaker managed to pull it off. The iX35 will be on display for the entire week of June 7 and anyone who’s interested in the car - Lord knows, the people who shop at Harrods can possibly pay for an iX35 with money out of their wallets - can talk to Hyundai sales people regarding the new crossover.
According to Tony Whitehorn, Hyundai’s managing director, "We are very proud to have our newest model on display in such an iconic location. Like everything in Harrods, the ix35 has been designed to be stylish, great value and of the highest quality."
Looks like the fellas over at Hyundai have struck gold in trying to reach out to the elite because if there’s one way to get their attention, having one of your models inside a department store like Harrods will indeed get the job done.