Hyundai Sonata 2.0T by RIDES to debut at SEMA

Press release

To build excitement around the recently launched 2011 Sonata Turbo, Hyundai Motor America teamed up with RIDES and 0-60 magazines to trick out one of the first turbos off the assembly line of its Alabama plant for a debut at this year’s SEMA show. Inspired by Ferrari, Mercedes and Porsche, the modified Sonata 2.0T will feature performance parts from leading aftermarket companies and custom fabrication work from RIDES’ and 0-60’s team of expert builders.

“The Sonata Turbo is an ideal platform for us to bridge the worlds of performance, aesthetics, luxury, technology and style,” said Ben Harris, executive publisher, RIDES and 0-60 magazines. “The design we’ve chosen will accentuate the car’s lines and style, using influences from exotic supercars.”

The vehicle’s exterior modifications will be modest and tasteful, using influences from the four-door Brabus Mercedes CLS Rocket sport coupe to broaden and draw attention to the vehicle’s body lines from the factory. Key elements consist of 20-inch concave monobloc wheels, matte pearl white paint and a slew of carbon fiber components including the roof, grill, interior trim, side mirrors and rear diffuser. To complete the design, fabricators will incorporate custom LED fog lights into the bumper.

Inspiration for the sporty interior design came from the Ferrari F430, with strategically placed stitched leather throughout and carbon fiber trim accents. Those strapped into the leather driver’s seat will take pleasure in performance upgrades including turbo and intake enhancements, and a quad tip dual exhaust.

The Sonata Turbo will be shown in the Hyundai Booth between November 2-5, 2010 (Booth #24387), among other vehicles from Hyundai Motor America. Outside of SEMA, the 2011 Sonata Turbo will be arriving in dealer showrooms later this year, with 274 hp and 269 lb-ft of torque.

RIDES MAGAZINE

RIDES is the premiere urban automotive enthusiast magazine and represents the worlds of “Street, Speed, Sound and Style.” Bridging the worlds between enthusiast and consumer magazines, RIDES captures the essence of today’s automotive lifestyle. From the hottest cars, trucks and customizations to celebrity cars, the ultimate in high-end performance, old school classics, new car reviews and the latest trends, if it represents the best in automotive, it’s in RIDES. RIDES is published by Harris Publications, one of the country¹s largest special interest enthusiast publishers with over 70 different titles, including such young men’s magazines as XXL, 0-60 and Antenna.

0-60 MAGAZINE

0-60 is a new generation of car magazine for today’s performance enthusiasts who are looking for the latest in speed, power and fast cars. 0-60 fills the void between mainstream and enthusiast titles, connecting the reader with the latest in everything performance related. From the aftermarket to the OEMs, 0-60 looks at the cars, products, and go-fast bits that help create a bold, aggressive driving experience. 0-60 is published by Harris Publications, one of the country¹s largest special interest publishers with over 70 different titles, including such young men’s magazines as XXL, RIDES and Antenna.