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Hyundai has announced that the Veracruz will also be sold in Europe under the IX 55 name. The European version will be powered by a 2.2 turbo-diesel V6 engine and will be priced at 45,000 euros. The Veracruz was launched on the US market earlier this year as a competitor for the Lexus RX and the Mazda CX-7. In Europe it will target potential buyers of Volkswagen Touareg. In addition to the Veracruz, next year Hyundai will launch a new Atos i10, a new Getz i20, a station wagon version of the i30 and a facelift of the Sonata that will be called i40. 3 comments: Hyundai Veracruz going to Europe How come when Hyundai is copying the Japanese and German manufacturers, no one says a thing. But if Toyota is supposedly copying BMW (sorry Ralph, I just don’t see that at all!), everyone starts bashing them. Even though the Veracruz is a nice vehicle, you can’t help but notice that it is VERY identical to the RX350 inside and out. Also, the new name for Europe is VERY identical to the X5. Even the new "Genesis" is a cross-between of BMW and Infiniti. Let’s just hope they beat the Lincoln MKS (another lookalike) to the market.
 Hyundai is moving steadily towards alphanumeric nomenclature. A clear sign of it’s intentions. To take on the luxoboats head on. Can they pull it off? As long as they keep their size and pace in check I believe they can. The biggest mistake they could make is going overboard.
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Posted on
10.26.2007 @ 14:05