When Infiniti unveiled the Essence concept at the 2009 Geneva Motor Show the world understood that this is a brand that will put makers like BMW or Lexus in lots of trouble. And sales confirm it: up 27.5%. After all this should come as no surprise considering Infiniti has one model in almost every segment of the market.
So you will understand why Infiniti is taking their expansion under serious consideration. Next there will be a high-price halo car and a new entry-level model. As for the halo car there are lots of debates: Infiniti needs to decide is this new model will be a flagship sedan similar to models like BMW 7-Series or a sports car that will take on models like Audi R8 : "It’s kind of perennial debate within the organization. What do we need by way of a flagship for the Infiniti range?’ I don’t think we’ve yet arrived at a conclusion," Brian Carolin, NNA vice president-sales said in an interview with Wards.
As for a new entry-level model: "“I think (an entry-luxury car) would have to be a very different product, (on) a different platform."