Infiniti has just entered the European market. So while its a respected brand in North America, it has some catching up to do on the other side of the Atlantic. That’s why Nissan ’s premium brand has teamed up with a fashion icon to head to Geneva and convince Europe that it is a top tier brand.
We don’t have any great details on the car Infiniti will bring to the auto show on March 3rd. All we know right now is than it will be called "Essence", and it will have custom baggage made by Louis Vuitton.
Yeah, we don’t find luggage all the interesting either. If it wasn’t for the curvy teaser photo that Infiniti revealed, we may have even skipped the story. Will Infiniti make an interesting enough car that we’ll be willing to blog about luggage again? Find out next month.
Press release after the jump.
Infiniti will show visitors to the 2009 International Geneva Motor Show the essence of its brand in one dramatic concept car. A celebration of Infiniti and its 20 years history as a creator of performance cars, the powerful concept will also be an inspiring exploration into the brand’s future.
Produced in collaboration with Louis Vuitton, the Infiniti Essence will be revealed on March 3, 2009.