Finally, Jaguar has a reason to smile.
On the heels of one of the most downtrodden time in the company’s history, the launch of the new 2010 Jaguar XJ has given the struggling brand new life, as evidenced by the spike in interest the new car has received since it was launched a week ago.
Jaguar’s not the type to be jumping for joy at the strong buzz created by the 2010 XJ, but considering that the company has been hit hard by the economic crisis, this turn of fortune has is about as good a news for the British carmakers as anything they’ve ever gotten recently.
Since the car was launched, a total of 55 orders for the car have been made, with some coming from the launch itself. That, of course, doesn’t count the number of inquiries Jaguar has received about their latest model from prospective buyers.
The car is scheduled to begin production sometime in September and Jaguar is expecting the first models to be out in showrooms by the turn of the calendar.
If the fanning interest in the car is any indication, then we can expect a Jaguar renaissance to come along any time soon with the 2010 XJ leading the way. For the folks of Jaguar, it couldn’t have come at a better time.