Just because a model is cancelled from an automaker’s lineup doesn’t mean that the vehicle was a complete failure. There are other factors that weigh in on whether or not an automaker will continue to carry extra models in their lineup, sometimes there is just not enough room to give the consumer extra options.
This was the case with the Jaguar X-Type; when the entry level four wheel drive Jaguar sedan was introduced almost 10 years ago, the new car was met with loads of praise from automotive enthusiasts around the world. However with the introduction of the new XF sport sedan and XJ luxury limousine, there just isn’t any more room for the lovable little X-Type. So starting in 2010, the now Indian owned automaker has decided to cease the vehicle’s production worldwide after more than 350,000 examples have found their way into the automotive marketplace.
David Smith, the Jaguar and Land Rover CEO said that "We have taken unprecedented actions to cut costs, including reduced production volumes, significant cuts to investment plans and some 2200 job losses. Ceasing production of the X-Type early, with further redundancies and temporary shutdowns at Halewood, is necessary to protect our other investment plans." So long, X-Type, but with a revitalization of the sporty E-Type on its way it looks like Jaguar will have their sports car category covered.
Posted on 07.20.2009