Jaguar XF sales begin on March 1st

"It’s the blossom we’ve been waiting to see grow," one enthusiastic dealer said. Jaguar says reaction to the XF ranges from "thrilling to unbelievable."

As the XF has big request from its customers the company will apply the "first-come, first-served" strategy, so if you plan to buy a XF and you haven’t placed your order, now might be a good moment if you don’t want to wait another ten years to get your car.

While demand is high and supply will be limited, dealers don’t know just how limited the supply will be, and Jaguar isn’t saying anything beyond XF sales are expected to be similar to the S-Type it’s replacing.

"The XF represents the whole ball of wax for Jaguar and will determine if Jaguar survives or fails,” said Joe Phillippi, a principal with automotive research and marketing firm AutoTrends. “It’s probably the last shot Jaguar has to sell a car in volume, which is critical to Jaguar."

XF will go on sale next spring with pricing starting between $50,000 to $60,000.