Jaguar XK sports car has claimed the prestigious ’Car of the Year’ award at the 2006 Auto Express New Car Honours. The XK Coupe also came out on top in the ’Best Coupe’ category, ahead of the BMW 6 Series and the Porsche 911.
At the outset Jaguar’s aim was to deliver a sporting Grand Tourer that on the one hand cossets the driver and on the other offers an involving and rewarding experience - the true heart and soul of a sports car. For those who have had the pleasure to experience the new XK, I am sure they will agree that we achieved just that.
The launch of the new XK earlier this year marked the beginning of an exciting era for Jaguar in terms of design and engineering, and reinforces the marque’s reputation for building beautiful, fast cars that are as thrilling to drive as they are gorgeous to look at.
Jaguar has also just announced that a new supercharged version, the XKR, will make its global debut in the UK at the British International Motor Show, which opens at the ExCeL Centre in London’s Docklands on Tuesday 18 July.
This eagerly awaited new GT sports car will continue to build on the momentum the XK has generated for Jaguar dealers and will be produced at the company’s state of the art Castle Bromwich manufacturing centre in Birmingham alongside production of the XK.
The XK has already picked up other notable awards since its launch this year, one of which was the ’Most exciting car to be launched in 2006’ awarded by What Car? magazine. Others were in recognition of exceptional safety features on the car: the Prince Michael Award for Safety and the World Traffic Safety Symposium’s Traffic Safety Achievement Award in the Automaker category.