Ken Block's Hoonigan Racing Division Ford Fiesta Shows Off Its 2014 Livery

With Gymkhana Six already online for a few months now, drift king Ken Block is gearing up for a full racing season.

His 2014 schedule will include events from the Global RallyCross, World RallyCross and the World Rally Championship and, since a new season requires a new car, the Long Beach-born driver got an updated Ford Fiesta to hoon around the globe.

Although Hoonigan Racing dropped the skateboard- and powerboat-inspired graphics for 2014, the blue and black color scheme that was introduced last year continues to adorn the souped-up Fiesta ST . However, the new livery is as original as it gets, now blending a zebra-like animal pattern and retro 8-bit computer graphics.

Granted, it’s an awkward recipe, but it’s Ken Block we’re talking about here. You won’t see him drifting a dull-liveried car — the 2014 Volkswagen Polo R WRC comes to mind — anytime soon.

"Every year I’m challenged with outdoing my livery from the season before," Block said while taking the wraps off the new race car, and we must admit he succeeded.

Block’s first Global RallyCross Championship appearance in 2014 will take place during the Barbados season opener on May 18th.

Click past the jump to read more about Ken Block’s Hoonigan Racing Division Ford Fiesta.

Ken Block’s Hoonigan Racing Division Ford Fiesta in Detail

Ken Block's Hoonigan Racing Division Ford Fiesta Shows Off Its 2014 Livery

The Fiesta’s wheels are no longer painted blue, but have been finished in a white WRC-style color. Moreover, the front rims are now hidden under aerodynamic covers that are divided into four areas, each painted in the main colors dressing the body — white, blue, black and red.

Ken Block's Hoonigan Racing Division Ford Fiesta Shows Off Its 2014 Livery

The familiar Monster claw logos are still present on the car, while the writing on the rear diffuser suggests that Block’s 2014 Fiesta is motivated by a four-cylinder Ford EcoBoost engine. Needless to say, Ken has the perfect machine to "kill all tires" by the end of the season.

Press Release

Just when we thought we couldn’t get any more pumped about 2014, the chief-tyre-slayer and head Hoonigan in charge Ken Block has thrown it down with an epic season schedule, and a fresh new graphics package to match.

Ken Block's Hoonigan Racing Division Ford Fiesta Shows Off Its 2014 Livery

Set to tear it up in all four corners of the globe, Ken will be taking on everything from Gymkhana GRID, to RallyCross, and WRC stage rallies in his legendary Hoonigan Racing Division Ford Fiesta.

“I’m stoked with how the new liveries for my Ford Fiestas have turned out, as well as the race schedule we’ve been able to put together for 2014,” Ken told us. “Once again I’ve been fortunate enough to put together a highly diverse schedule that has me going around the world.

“I’m competing in the full Global RallyCross Championship, doing a handful of Rally America events, competing in a WRC round in Spain, doing the Monza Rally Sprint for the first time ever with Valentino Rossi as a teammate, returning to the Monster Energy Gymkhana GRID finale in Madrid, heading back to Japan to do more Gymkhana demos and, most interestingly, racing in three of the World RallyCross Championship rounds for the first time ever. I’m pretty sure nobody has a better job than me this year!”

Ken Block's Hoonigan Racing Division Ford Fiesta Shows Off Its 2014 Livery

To top things off, Ken, and the elite design team at Hoonigan Racing Division, have created a badass new livery for his ride. Mixing up animal print and retro computer graphics, the new design will give the car some serious pop both on and off the track, as well as be incorporated across signature products from Hoonigan, SPY, and HPI R/C cars.

“Every year I’m challenged with outdoing my livery from the season before,” explains Ken. “Luckily, I think we were able to do it once again. This year’s livery mixes animal pattern and 8-bit, which I love. We’ve come up with a sort of digital zebra graphic that I think is awesome and also brings me back into that familiar black and white colour scheme I had starting back in 2010. I think the fans are going to enjoy this look.”

Ken Block's Hoonigan Racing Division Ford Fiesta Shows Off Its 2014 Livery

To see Ken in action, and check out his rad new whip, scroll down the full 2014 calendar below. First up is Rally America’s super fast ‘Rally in the 100 Acre Wood’ on February 21st and 22nd, where Ken will be looking to reignite his winning streak for that event.


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