Ken Block's Hoonigan Racing Division Shows Off New HQ and Car Livery

Over the years that Ken Block has wowed us with his distinctly styled Ford Fiesta HFHV , we’ve begun to associate the man with the car’s appealing white-black-and-green color scheme.

Well, with a new year apparently comes a new color scheme. And a new headquarters to boot.

Block’s Hoonigan Racing Division has decided to move into a new headquarters and to celebrate that decision, the team has also changed their colors. While there was a clear distinction of how the old colors worked - white base, black paint splatter and plenty of lime green touches - this new color setup is a little more, shall we say, colorful.

The inspiration comes from Block’s fascination with the "80s and early 90s skateboarding graphics, as well as Miami Vice-era offshore powerboats and a dash of hair metal and old school hip hop mixed in for good measure."

That long description apparently translates to a matte-black base with touches of blue, red, green and orange, and a slice of Americana in the form of the U.S. flag on the roof scoop. As always, sponsorship logos are prevalent on the car, accounting for the rainbow-like hues on the Fiesta HFHV.

Moving onto the new “eco-friendly” HRD HQ, which looks “conducive to the kind of work they do.” The industrial look has been divided into two separate areas, including a workshop and a creative office space with plenty of touches of fun sprinkled in. Suffice to say, “boring” is the last word you’d think of in describing this office.


1 comments:

The color of the cars are hard to describe since it is too colorful. The color is a little bit too much for to see and to handle. I guess the inspiration of 80’s and 90’s skateboarding graphics is not a good idea for a car’s color.

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