Ken Block’s Hoonigan Racing Division Shows Off New HQ and Car Livery

Over the years that Ken Block has wowed us with his distinctly styled Ford Fiesta HFHV, we’ve begun to associate the man with the car’s appealing white-black-and-green color scheme.

Well, with a new year apparently comes a new color scheme. And a new headquarters to boot.

Block’s Hoonigan Racing Division has decided to move into a new headquarters and to celebrate that decision, the team has also changed their colors. While there was a clear distinction of how the old colors worked - white base, black paint splatter and plenty of lime green touches - this new color setup is a little more, shall we say, colorful.

The inspiration comes from Block’s fascination with the "80s and early 90s skateboarding graphics, as well as Miami Vice-era offshore powerboats and a dash of hair metal and old school hip hop mixed in for good measure."

That long description apparently translates to a matte-black base with touches of blue, red, green and orange, and a slice of Americana in the form of the U.S. flag on the roof scoop. As always, sponsorship logos are prevalent on the car, accounting for the rainbow-like hues on the Fiesta HFHV.

Moving onto the new “eco-friendly” HRD HQ, which looks “conducive to the kind of work they do.” The industrial look has been divided into two separate areas, including a workshop and a creative office space with plenty of touches of fun sprinkled in. Suffice to say, “boring” is the last word you’d think of in describing this office.