Mopar, Chrysler LLC’s original equipment manufacturer, learned that renowned blues and rock guitarist Kenny Wayne Shepherd is passionate about two things: cars and guitars. The two-time Grammy® nominee who has sold millions of albums worldwide will show his restored 1970 Plymouth Duster in the Mopar booth (#42427) at the Specialty Equipment Market Association (SEMA) trade show. The annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry, the SEMA show will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center.

Shepherd’s latest restoration project is a 1970 Plymouth Duster. The Duster features a 406 cu. in. engine from Mopar Performance Parts. The vehicle features a custom two-tone paint job and custom-painted hood treatment from Ted Moser's Picture Car Warehouse. It has one-off FOOSE Nitrous II wheels, custom one-off brakes by SSBC, Hydratech brake boost system, Be Cool radiator and a Bowler Transmissions custom-built 4-liter 60 overdrive transmission.

The Duster also features Eaton drop leaf springs, headers and exhaust by TTI, Magnum Force control arms, restored original dash pad by Just Dashes and custom seats. Year One provided the interior and assembly. The restored original gauge cluster with custom tachometer was provided by Redline Gaugeworks. GCAR trim did the chrome plating plastic interior pieces.