Kia design chief hints at future sports car for the company

It wasn’t that long ago when Kias were parading around our streets in those little Pride hatchbacks. Simple, discrete, and plain bland, these cars never got your attention because, quite frankly, it didn’t warrant them.

Times have sure changed, haven’t they?

Since those humble times, Kia has grown to become a major force in the automotive industry and one that has seen its vehicular portfolio expand at an increasingly rapid rate.

According to Automotive News, the Korean manufacturer just might be preparing for another company breakthrough in the near future.

In an interview with Peter Schreyer, Kia’s design head mentioned that “sooner or later”, the Korean-based company would develop a sports car that will become its new halo model. Schreyer stopped short of making any promises or guarantees, but did stress that at some point, Kia needs to take its brand and make it edgier and sportier that it has ever been.

And given Schreyer’s background as the man behind the highly successful Audi TT , we have no qualms about him taking the lead in building and developing this soon-to-be Kia sports car. Let’s just hope that he still has that ‘Schreyer design magic’ that has made him one of the top auto designers in the world.


1 comments:

That car would be so I mean very simple to be called a "sportscar".

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