Well that didn’t take long, did it?
Fresh off of wowing the crowd at the 2013 Geneva Motor Show, Kia’s Provo Concept may be headed to production faster than anybody anticipated.
Benny Oeyen, Kia’s European Vice President of Marketing and Product Planning, recently told Auto Express that the Korean automaker is seriously considering building a production model of the Provo Concept.
“The Provo is a possible niche we can venture into," Oeyen said. "Our brand is currently rational, but there’s space for a B-Coupe."
While there’s no immediate timetable for the production of the Provo, Kia’s next step in determining the concept’s production future would be to conduct market research to determine if the model will have the kind of demand that warrants a production model being built.
The automaker’s admission that it has no problem venturing into the B-Coupe market should be a big plus in the side of those wanting to see the Provo get its production green light.
Here’s our two cents on it: if Kia decides to retain the concept’s fantastic exterior while simplifying the interior to adhere to production standards, then we have no qualms about saying that it’s a car the automaker has to have out on the road.