As evidenced by its not-so-subtle appearances in this new promo video, Kia->ke41 wants us to think of one word when talking about the new Sportage: ‘wow’

For the most part, it’s hard not to agree with that; releasing one of the most entertaining promo videos helps a lot too. Combining colorful graphics with some pretty slick shots of the Tucson’s exterior and interior – we love the orange stitching on those seats – this promo video hits the mark in, well, ‘promoting’ the Sportage. Not to the full extent of ‘wow’, but close enough.

The Sportage actually shares its platform with its local Hyundai->ke201 counterpart, the Tucson->ke3245, so if you can attest to the overall package of the Tucson, chances are you’re going to feel the same way for the Sportage.

As it stands, the Sportage is set for a fall arrival in the US and similar to the Tucson, will also come with a 2.4-liter four-cylinder engine with a later option for a smaller 2.0-liter variant.

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